Fast shipping was once considered a luxury, but in 2021, consumers demand it. E-commerce experts call this the Amazon Effect—the retail giant’s disruption of the industry that has set the standard for online shopping and delivery. In fact, nearly 90% of consumers confirm that because of Amazon, they have greater shipping expectations from other retailers.

In today’s world of instant gratification, the popularity of same-day delivery is soaring. The industry’s 2020 growth rate is an estimated 20.39%, and globally, the same-day market is expected to see growth of $9.73 billion from 2020 to 2024. These services have experienced exponential success since the onset of the pandemic. For example, grocery delivery, already profiting from a busy, on-demand economy, saw COVID-19 change the game. In the first few months of the health crisis, Instacart’s order volume grew 500% as customers avoided supermarkets out of safety concerns. Big box brands are also optimizing same-day services to meet an increased need not only for daily necessities but also for work from home needs. In as little as one hour, customers can have everything from snack items to electronics delivered to their doorstep from retailers like Walmart and Target.

Consumer demand is also growing rapidly for same-day goods like designer clothing, office supplies, electronics, and even Disney merchandise. No longer do brands have time to contemplate what this means for the next generation of shopping--and shipping.

No alt text provided for this image

Same-day delivery was once an expensive indulgence, but it is now considered an essential service--and is here to stay. Brands that do not take this service into consideration now will eventually be left behind. Luckily, GEODIS City Delivery serves as a growth partner that helps clients optimize their supply chain strategies to meet the rising demand for same-day delivery.

GEODIS City Delivery accomplishes last-mile same-day services using independent contractors and more often, local delivery partners, who are trained to meet the customers' needs. These deliveries and other white glove services are all managed on GEODIS Zipline, a driver-enabled real-time tracking application. Every delivery driver receives orders via the application, which also optimizes the delivery route, ensuring a smooth and timely delivery. The app provides text verifications so the customer knows when their package will arrive, as well as photo and signature P.O.D, all on the same platform.

More and more brands are looking to leverage their existing stores and distribution centers to fulfill last-mile deliveries. GEODIS City Delivery sweeps stores and distribution centers and delivers same day/next day as well as utilizes A-rated Mall Based Micro-Fulfillment Center, to maximize efficiency and get brands packages closer to the consumer.

As the same-day delivery industry booms, brand’s supply chain strategies must evolve to exceed customers’ ever-increasing expectations. The time is now to rethink your operations and utilize, GEODIS City Delivery, who can provide you with a network study to revamp your last mile.  Let GEODIS City Delivery be your growth partner for same-day delivery and more.

Gina Anderson

Written by Gina Anderson

Vice President of Solutions & Growth. Gina Manis Anderson is an experienced entrepreneur, executive and logistics expert who’s spent more than 30 years helping Fortune 500 companies optimize their supply chains. A skilled leader and influencer, Gina has earned the respect of a large professional network through her businesses successes and passionate leadership.