Are micro-fulfillment strategies the key to peak season success? Short answer: yes! Long answer: yes, when properly implemented—and that requires expertise.

As online orders roll in and Buy Online Pickup In-Store (BOPIS) increases, it can be tough to keep up with demand from all channels. And the crunch intensifies as you near the holiday season. Micro-fulfillment centers (MFCs) sharply increase omnichannel efficiency, helping you get your products to their destinations ultra-fast. With the right system in place, you can expertly manage in-store purchases, e-commerce orders, store pickups, and even returns—all during the peak season madness. Adopting a micro-fulfillment approach isn’t a magic bullet for your supply chain woes, but it is the foundation for a peak-season powerhouse.


Fuel Your Omnichannel Fulfillment Strategy 

An omnichannel fulfillment strategy sounds straightforward enough. When you adopt this approach, you’re ensuring inventory is quickly available through all sales channels. Whether your customers purchase in-store, expect home delivery, or prefer in-store pick-up, products are readily available to them. They have access to goods almost immediately—not in five to seven business days (or longer). 

But things go wrong when retailers offer omnichannel sales points but don’t deliver with speed. This is often because of lagging inventory and limited last-mile delivery options. The traditional warehousing model that employs sprawling distribution centers in obscure locations is ineffective in an omnichannel world of instant gratification. When inventory and delivery pose a challenge throughout the year, the looming peak season becomes ominous.

That’s why forward-thinking retailers adopt micro-fulfillment strategies to bolster omnichannel success. This approach means redesigning your supply chain and bringing products closer to the consumers they serve. Strategically located urban MFCs solve supply chain and delivery problems for retailers and consumers.


Don’t Try This at Home

Micro-fulfillment centers can change the game for your brand. But coordinating all these MFCs and creating custom last-mile delivery experiences is often perplexing. It requires an expert to implement them flawlessly. However, converting to an optimized inventory and delivery network can be simple for you: just partner with logistics expert GEODIS City Delivery. 


How Micro-Fulfillment Strategies Facilitate Omnichannel Logistics

As retail stores become more optimized and efficient as fulfillment centers, e-commerce and omnichannel strategies need to expand beyond their brick and motor.  To have greater control over the last mile, brands are implementing omni nodes (a.k.a. MFCs) to help maximize productivity and profitability.

The MFC becomes the hub for each local area as goods arrive from larger distribution centers, are processed, and then delivered to homes or fulfilled for store replenishment. This is where GEODIS City Delivery’s last-mile services become a game-changer. Conveniently located, well-stocked MFC’s remain effective for store replenishment, faster delivery times, later cut-offs and so bypass the need to use parcel carriers.  Furthermore, successful micro-fulfillment strategies don’t have to be evaluated as all-or-nothing solutions. Brands are using MFCs, for fast-moving SKUs or goods with time-critical needs to meet customer delivery demands. Predictive analytics also aid in planning forward stocking SKUs at MFCs to keep your supply chain flowing.


Essential Tips for Raking in Peak Season Profits

A successful peak season for retailers is about more than high sales. It’s also about high customer satisfaction and, of course, profits. In today’s market, everything rides on customer experience. And during peak season, meeting and exceeding customer expectations will translate to success that often carries into the next year. 

But what else must you have in place to compliment your omnichannel and micro-fulfillment strategies? 

  • Warehouse management system
  • Real-time inventory tracking
  • Predictive analytics
  • Forward stocked MFCs
  • Last-mile delivery services
  • Centralized platform for order and driver management
  • Streamlined reverse logistics (returns management)

Each of the above elements optimizes resources and brings technology to the forefront to increase supply chain efficiency and delivery speeds, all of which enhance micro fulfillment strategies.  And GEODIS City Delivery has them all.

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Partner with GEODIS City Delivery to Prepare Your Supply Chain for the Peak Season

You’re just in time to secure the benefits of omnichannel and micro-fulfillment strategies for this holiday season. Partnering with GEODIS City Delivery optimizes your last-mile delivery network.  Let us evaluate your current state and we’ll make recommendations on how to leverage last-mile logistics strategies to ensure your peak season goes as planned!!!

We offer the technology, operational insight, and logistics support to transform your last-mile network. Contact us for more details.

Gina Anderson

Written by Gina Anderson

Vice President of Solutions & Growth. Gina Manis Anderson is an experienced entrepreneur, executive and logistics expert who’s spent more than 30 years helping Fortune 500 companies optimize their supply chains. A skilled leader and influencer, Gina has earned the respect of a large professional network through her businesses successes and passionate leadership.