Gina Anderson

Gina Anderson

Vice President of Solutions & Growth. Gina Manis Anderson is an experienced entrepreneur, executive and logistics expert who’s spent more than 30 years helping Fortune 500 companies optimize their supply chains. A skilled leader and influencer, Gina has earned the respect of a large professional network through her businesses successes and passionate leadership.

Recent posts by Gina Anderson

4 min read

Create a Peak Season Powerhouse with Micro Fulfillment Centers

By Gina Anderson on Sep 23, 2021 3:00:29 PM

Given the continued supply chain uncertainty, increased customer expectations, and a tidal wave of competing brands, how can you prepare for success this peak season? By revamping your inventory and distribution methods while shifting your focus to micro fulfillment centers (MFCs). I want to talk a little bit about how MFCs have been redefined, and how they can be a key to your brand’s differentiation and success.

Topics: Micro-Fulfillment
3 min read

Say Goodbye to Soaring FedEx Surcharges This Peak Season (and Hello to Micro-Fulfillment Solutions)

By Gina Anderson on Sep 7, 2021 3:06:00 PM

Like many other retailers and shippers around the country (and the globe), you might be lamenting the additional FedEx surcharges that began June 21st. After supply chain disruptions due to COVID-19, the recent round of surcharges felt like a slap in the face. The increased costs for additional handling, peak season delivery, and residential delivery packs a financial punch when you’re sending thousands of packages a month. But where do you turn when other national (and sometimes even regional) carriers are following suit? 

Topics: Same Day/Next Day
3 min read

Micro-Fulfillment Strategies Drive Omnichannel Success During Peak Season

By Gina Anderson on Aug 24, 2021 3:04:00 PM

Are micro-fulfillment strategies the key to peak season success? Short answer: yes! Long answer: yes, when properly implemented—and that requires expertise.

Topics: Micro-Fulfillment
3 min read

Meal Kit Delivery Customers Crave a Better Experience

By Gina Anderson on Aug 9, 2021 3:02:00 PM

In 2020, stay-at-home orders changed the culinary landscape, causing foodies to explore new avenues for daily dining. Among them were meal kit delivery services—subscription-based ready-to-eat meals or pre-packaged ingredients used to create gourmet recipes in one’s own kitchen. With its rapid growth during the pandemic combined with customers’ increased desire for convenience, meal kit delivery is poised to become an $11.6 billion industry by 2022.

Topics: Last Mile
4 min read

Set Your Brand Apart: How to Jump-Start a Responsible Sourcing Program

By Gina Anderson on Jul 15, 2021 2:57:00 PM

As you prepare for peak season, don’t lose sight of a key brand differentiator: sustainable sourcing. Sustainable brands are surging in popularity, but responsible sourcing is more than a trend. It’s a necessity for the environment and for your branding as well. From your manufacturing processes to your last-mile delivery and returns practices, your corporate responsibility profile can make a huge difference in how your brand is perceived. Your supply chain logistics and delivery plan are a crucial part of responsible sourcing.

Topics: Micro-Fulfillment
4 min read

Set Your Brand Apart: How to Jump Start a Responsible Sourcing Program

By Gina Anderson on Jul 15, 2021 8:00:00 AM

As you prepare for peak season, don’t lose sight of a key brand differentiator: sustainable sourcing. Sustainable brands are surging in popularity, but responsible sourcing is more than a trend. It’s a necessity for the environment and for your branding as well. From your manufacturing processes to your last-mile delivery and returns practices, your corporate responsibility profile can make a huge difference in how your brand is perceived. Your supply chain logistics and delivery plan are a crucial part of responsible sourcing.

Topics: Micro-Fulfillment Ship from Store Same Day/Next Day Last Mile
4 min read

Last Mile Delivery Services Promote the Latest Retail Fashion Trends

By Gina Anderson on Jul 13, 2021 3:17:00 PM

Why would retail fashion innovators make last mile delivery services an integral part of their business plans?

Topics: Last Mile
4 min read

Last-Mile Delivery Services Promote the Latest Retail Fashion Trends

By Gina Anderson on Jul 13, 2021 2:54:00 PM

Why would retail fashion innovators make last-mile delivery services an integral part of their business plans?

Topics: Last Mile
3 min read

The Rising Cost of Failed Deliveries

By Gina Anderson on Jun 29, 2021 2:42:00 PM

The rapid increase in e-commerce has placed extra pressure on the supply chain and especially logistics providers. An exceptional delivery experience can turn a regular shopper into a brand ambassador. But what happens when a delivery experience is negative? Let’s explore the costs of failed deliveries—and how to mitigate them.

Topics: Last Mile
2 min read

Supply Chain’s Ascent from the Warehouse to the C-Suite

By Gina Anderson on Apr 27, 2021 10:22:00 PM

In the past year, many of us have been personally affected by product shortages resulting from unprepared supply chains. As the retail landscape continues to change and evolve, here are a few reasons why I think organizations will increasingly integrate supply chain executive positions into their C-suites.

Topics: Micro-Fulfillment