Consumers have come to expect same-day delivery for nearly everything they purchase. Retailers have responded by using crowdsourcing providers and their applications. But solely relying on crowdsourced services for same-day deliveries has proven to be a risky move for some large retailers. How can your brand avoid crowdsourcing-related pitfalls and still offer the convenience of same-day delivery?

Over the last year, consumers have become insanely comfortable with expecting same-day delivery for everything. Thanks to mobile delivery apps right at our fingertips, it’s almost too convenient. Recent surveys have shown that nearly 60% of U.S. consumers order delivery or takeout at least once a week, with 31% reporting that they utilize third-party delivery services at least twice a week. Similar trends have been seen for both online shopping and grocery delivery requests. 

Despite how easy it may appear, selecting the right same-day delivery provider to meet your customers' needs has risks if not done properly. Take, for example, a poor delivery experience because a gig/crowd driver did not perform the delivery to the delight of your customer. This is happening all the time, and brands know it because their customers are complaining. Unfortunately, when you solely rely on gig/crowd drivers, you’re not able to properly train them, and that could damage a brand’s reputation in a single delivery.  

Brands are paying a high price to use crowdsourced applications, and that doesn’t include the cost of time being spent supervising crowdsourced drivers to ensure a quality delivery experience. So how do you take less risk, offer a better customer experience, and provide quality same-day delivery service? The answer is simple: diversify your same-day delivery providers. By doing so, you can customize the delivery experience, have confidence in the driver vetting/recruiting process, and provide drivers with customer-centric training on a regular basis.

No alt text provided for this image


GEODIS City Delivery offers same-day solutions that are flexible, fast, reliable, and efficient. Using GEODIS City Delivery and their last-mile delivery application, GEODIS Zipline, retailers have access to local and regional delivery partners who are rigorously vetted, trained, and monitored, reducing risk and ensuring your customers are delighted with every delivery.

Contact us for a complimentary Network Design to diverse your carriers and optimize your last mile. 

Gina Anderson

Written by Gina Anderson

Vice President of Solutions & Growth. Gina Manis Anderson is an experienced entrepreneur, executive and logistics expert who’s spent more than 30 years helping Fortune 500 companies optimize their supply chains. A skilled leader and influencer, Gina has earned the respect of a large professional network through her businesses successes and passionate leadership.