In the movie “The Wolf of Wall Street”, the main character is asked to sell a pen; most people immediately start thinking about selling techniques and words they can use to sell the pen. However, that is not the first question not even the second; it all starts with who is your customer? To understand the direction of the customer while also considering what is the intent of the pen? What is the customer’s main concern?

In today's world, technology and information are an important part of logistics, customers continue to look for a better and faster response from their suppliers to make sure they are aware of the latest status on each of their shipments.

Same day delivery is a basic consumer expectation but too often companies replicate other solutions rather than creating one that is best for their brand and customers. This episode of Talking Logistics highlights the need for a holistic approach to same day solutions.

“In this world nothing can be said to be certain, except death and taxes” - Benjamin Franklin