In the movie “The Wolf of Wall Street,” the main character is asked to sell a pen; most people immediately start thinking about selling techniques and words they can use to sell the pen. However, that is not the first question not even the second you should be asking. Instead, it all starts with who your customer is. To determine the intent of the pen, you have to understand the direction of the customer. What is the customer's main concern?
In today's world, technology and information are an important part of logistics. Customers continue to look for a better and faster response from their suppliers to make sure they are aware of the latest status on each of their shipments. New tools and innovations are needed to keep up as a key player in your industry.
Same day delivery is a basic consumer expectation, but companies too often replicate other solutions rather than creating one that is best for their brand and customers. This episode of Talking Logistics highlights the need for a holistic approach to same day solutions.