In the movie “The Wolf of Wall Street”, the main character is asked to sell a pen; most people immediately start thinking about selling techniques and words they can use to sell the pen. However, that is not the first question not even the second; it all starts with who is your customer? To understand the direction of the customer while also considering what is the intent of the pen? What is the customer’s main concern?
As trendy as SRM became in recent years, only a few companies have integrated it into their procurement organization. Those who practice SRM agree that stronger ties between business partners create new growth opportunities. But what is SRM and how does it help your interests?