Same day delivery is a basic consumer expectation, but companies too often replicate other solutions rather than creating one that is best for their brand and customers. This episode of Talking Logistics highlights the need for a holistic approach to same day solutions.
Last mile delivery is the end of a complex supply chain and the best opportunity for brands to make a lasting impression on their customers. In this last mile, there are face-to-face interactions which either make or break a customer's perception of a brand.
Customer expectations are growing in all aspects of the shopping experience and logistic companies are challenged to develop better solutions. Recently, at the Ecommerce Operations Summit in Columbus, Ohio Pulse Commerce presented data demonstrating the Amazon effect.