For the modern consumer, e-commerce is often a preferred way to shop. Young shoppers readily embrace it and more frequently older customers are beginning to shop online as well. As e-commerce continues to grow, companies need to adjust their strategies in order to win customer loyalty. According to Nasdaq, by 2040, 95% of all purchases will be facilitated through e-commerce. Customers continue to adopt a “get it now” mindset which must be embraced by retailers. Therefore, businesses must scale what they offer including customer service, delivery, and returns processes.